How to Promote Your Music Blog
The internet has opened up new avenues for music promotion. Today bands are promoting their music through various social networking sites like MySpae and Twitter without having to spend a fortune. Musicians are also using blogs as an effective tool to connect and communicate about their music to listeners across the globe.
Of course the first thing that you need to do is to start your own blog, to be used for promoting your product. Blogger and WordPress are two of the most popular blogging programs which help you to publish your music without any problem. After you have successfully created your blog, you would require the knowledge to promote it.
Here is how you can use blogs to promote your music:
- Give the blog a name. The best option is to name it after the name of your band. This can help in quick identification.
- The rate of increase in readership of your blog is directly proportional to the frequency with which you update it and the quality of content that you put in there. The more you write the more reader participation you can expect. However, this important responsibility should be assigned to a specific member of the band or the job could be done on rotation. But never underestimate its importance.
- Your blog has more potential to connect you with your fans than a page in MySpace can offer. Not only do you post the news of your releases, gigs and tours, you could also involve your readers more by running contests and so on. In short, write and inform about more ‘inside’ news about your band on the blog. There are several creative ideas based on which you could make your blog work for you, like gifting a sample of your new release to one of the winners of a contest and so on.
- MySpace, Facebook, Twitter and other social networking pages can be used to promote your blog, by linking your intros on the site page back to the blog where the reader can click through.
- Try not to use your blog for overt promotion. This bores most readers. It could be a good idea to talk about other things including your views about a recent news story and then mention, quite by the way, about your album. This is a more effective way to promote your music.
- One way to get your blog noticed is to involve the press. You could run a contest in your blog and then send out a press release regarding the event. Of course the music media is a must, but also involve other digital media in your list of promotion.
- Though gossips are enjoyed by most readers of any media, all over the world, never misuse the space in your blog to talk badly about any other kind of music or any other band. This ultimately boomerangs negatively, especially if you are a new and aspiring band. Use the space for promoting your band only.
- Swapping links with other related bloggers can also help in promoting your blog to a wider network of readers. Link exchanging is a popular tool where at the end, everyone wins.
If you are a musician and looking for band space in Brooklyn or Queens to practice,
contact Empire Rehearsal Studios for more information.